Tech basics

What is a startup?

A quick, plain-language guide to what startups are and how they differ from other businesses.

The short answer

A startup is a newly formed company built to test an idea, usually with the goal of growing fast and solving a problem in a new or better way. Startups often operate under a lot of uncertainty — they're still figuring out what product to build, who wants it, and how to make money from it.

What makes a startup different from a regular small business

Not every new business is a startup. A local bakery or a freelance design studio is a small business — it can be profitable and successful without ever needing to grow huge. A startup, on the other hand, is usually built with the intention of scaling quickly, often backed by outside investment, chasing a much bigger market.

Small business

Proven business model. Grows steadily. Often self-funded.

Startup

Untested idea. Aims for rapid growth. Often investor-funded.

Common stages a startup goes through

Why "tech startup" specifically

The term "startup" applies to any industry, but it's become closely associated with technology companies because software and apps can be built and scaled quickly with relatively low upfront cost compared to, say, opening a chain of physical stores. That's part of why tech startups get so much attention.